Blue Glass Pebble Company
the client
Blue Glass Pebble Company
Blue Glass Pebble Company is a Queensland company that supplies beautiful glass pebble pool finish products to pool builders and contractors throughout Australia as well as overseas.
They have been operating for many years, and have won many state and national awards with the Swimming Pool and Spa Association of Australia.
Not only that, we are proud to have worked with Blue Glass Pebble Company for nearly 20 years!
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the brief
what was required
The decision to re-develop and revitalise the Blue Glass Pebble Company website was a tough one, as the original site built by JKB had been performing incredibly well over the years, and was widely praised by their clients and suppliers in the industry.
However, due to changes in technologies and how people view online content today, it became clear that the website needed to be rebuilt to provide a fresh new look and really showcase the beauty of the Blue Glass Pebble product.
We also needed to consider the various stakeholder groups that used the website for their research and buying decisions – the general public (homeowners getting a pool built), the builders and contractors that use the Blue Glass Pebble product, and commercial entities such as resorts and theme parks.
desired outcomes
Make website easier to use for new pool owners, builders and commercial stakeholders
Retain the great visual appeal with a modern take
Add the ability to sell a product directly to the public via the website
Make the product information clearer and more inviting
Retain and improve existing search engine positioning
the solution
what jkb did
JKB has completely rebuilt the website using WordPress (a Content Management System), meaning that staff can update certain content at any time.
The website also uses current responsive design techniques, so that it looks great and works well across all devices including mobile phones, tablets, and desktop computers.
We added e-commerce capability with the addition of the Scale & Stain Eliminator product, allowing customers to purchase this product directly through Blue Glass Pebble Company.
There is also the ability for a new pool owner to register their product warranty through the website – this feature also sends out an automatic email every six months to remind the customer to purchase the Scale & Stain Eliminator product.
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